Prime has been providing a water bottle to its full-stack development students as a welcome gift when they arrive on campus. Unfortunately, this water bottle is no longer being manufactured; in addition, staff have heard that some students have found it rather unusable and impersonal.
With this in mind, I conducted Fly-on-the-Wall observations of Prime students and learned that most students use a water bottle, regularly refilling them throughout the day and keeping them within arms reach at their workstations. Some students customized their bottles with stickers, and most had some way of attaching them to their bag if they didn't have a pocket on their bag.
After observing the students, a Heuristic Analysis was conducted of the current water bottle to see if there could be any improvements to the current design.
After the Heuristic Analysis was done, concept sketches were done to see if there was an opportunity to add to the design or usability of the water bottle. Knowing that most Full Stack students use such websites as Stack Overflow and GitHub for answers to common coding problems, and that it can be time consuming looking up quick answers. To address this, a coding "cheat sheet" was placed on the sides of the water bottle so that the students had quick access to the information that they could use. To accommodate a lot of information, these reference guides would be printed very small (4-5 point type) with a plastic cuff that could rotate around the bottle and had a magnifying lens in it to make the code legible.
After a low fidelity prototype was constructed, user interviews were conducted to measure the bottle's value as a code resource and desirability as a water bottle. From those interviews, it was determined that the students wanted:
• A bottle with a wide opening to accommodate additions of protein powders with a scoop, tea infusers/bags and better access to wash the bottles on the inside.
• A bigger bottle that would hold more water so that there would be fewer refills over time.
• Double insulated bottles so that they could contain hot coffee or tea and not burn the user.
• The bottle has to have a clip or strap, so that it could be easily held or attached to a backpack.
• When asked about the coding references on the sides, the students were very enthusiastic about having a quick reference guide:
• Most students would use the code reference frequently to every day.
• Would like the ability to switch/update the coding languages.
• Thought that this would be very helpful for incoming junior programmers.
• Would save a programmer time, since it's right next to them.
After conducting these interviews and gaining these insights, it has been determined that a high fidelity mock up will be needed. To move forward, more research will identify any shortcomings or strengths of the water bottle and the cheat sheet, such as:
• How do users interact with/use the cheat sheet
• How do users use the water bottle
• What content would users expect on the cheat sheet, and can it be implemented
• Is the use of the cheat sheet intuitive?
To do this, a variety of methodologies will be used:
Questionnaires Along with user interviews, having questionnaires will provide insights into how users will interact with the cheat sheets and what content will be the most useful to them.
Interviews Following up after the questionnaire, interviews will be conducted to probe further into what the users think about the bottle itself, what content in the cheat sheets would be the most relevant to them and to find out what other information could be or should be included in the cheat sheets.
Evaluative Research To collect feedback not only on the performance of the water bottle and cheat sheets, but the aesthetic and emotional preferences that users have.
Ergonomic Analysis To see how users interact with the water bottle itself, the Ergonomic Analysis method would see if the bottle is to big/small, if the opening is wide enough and how users felt about the clip vs. strap.
Think-aloud Protocol Along with Ergonomic Analysis, the Think-aloud Protocol method will be implemented to ask the user what they are thinking as they interact with the bottle and cheat sheet.
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This contemporary look and feel for the first Target Commercial Interiors brick and mortar store capitalized on the Target brand, yet subtly distinguished it and make it feel a bit more sophisticated at the same time. This all encompassing project included branding, in-store graphics, advertising, collateral, sales materials and vehicle graphics — and took six months from inception to completion.
This is an ongoing collection of branding, promotional and marketing materials for Reflections printing. Each piece portrays their easy going and approachable personality while showing off their printing capabilities.
General Mills' goal was to create packaging that encompassed the athletic history of Wheaties, while targeting a previously untapped male market, and to dramatically stand out amongst cartoon characters and cereal-filled bowls featured on all the other boxes in the cereal aisle. A website was created to fuel the anticipation for the release with a special limited edition box that was only available on the site.
After looking at the competition in outdoor boots, it seemed they all had either a landscape shot of the mountains, forest, or a photo of a bear (or all three). Wanting to separate them from the competition, I used icons and silhouettes of the outdoors that all outdoorsmen know: binoculars, duck call, shotgun, compound bow, animal tracks, etc. to create a framework that would hold fun facts/quips about hunting and the outdoors. Also the camouflage pattern was created using various animal silhouettes.
Compas is an organization that brings artists into classrooms, nursing homes, after school organizations and mentoring programs. They help bring various arts, such as poetry, ceramics, spoken word, fiber arts, painting, writing, etc. to those who might not have access or the resources to experience them.
A startup that had an athletic skills assessment program that lets you evaluate different criteria to see a player’s strengths and weaknesses for any sport. Using this information, one could then tailor their practices to work on their weaknesses and save time in the process of putting a strong team together. Team Genius was looking to create an app where you log in the statistics of each player and then generate player evaluations and team formation reports. The player data could also be accessed and detailed forms printed out from their website.
A local Minneapolis brewery.
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A local Minneapolis non-profit helping communities against predatory lending practices from organizations and banks.
A company that installs and maintains wireless intercoms.
A brand of high-end women's fashion/urban wear.
Personal logo for a fishing guide.
An internet-based publishing service for photo books, personalized photo cards and stationary.
Online travel agency.
A product logo for a brand of windshield wiper fluid.
Product logo for homeopathic remedy for a variety of ailments that uses magnets placed on specific points on the body.
A professional networking group with members from different industries.
A direct deposit credit card service.
Right At Home
A counseling service that helps families transition loved ones to retirement homes.
Evil Z Bikes
Manufacturer that made the "Z" frame BMX bike.
A coffee shop next to Arnolds Park, an amusement park.