This contemporary look and feel for the first Target Commercial Interiors brick and mortar store capitalized on the Target brand, yet subtly distinguished it and make it feel a bit more sophisticated at the same time. This all encompassing project included branding, in-store graphics, advertising, collateral, sales materials and vehicle graphics — and took six months from inception to completion.
General Mills' goal was to create packaging that encompassed the athletic history of Wheaties, while targeting a previously untapped male market, and to dramatically stand out amongst cartoon characters and cereal-filled bowls featured on all the other boxes in the cereal aisle.
This responsive design offered up a new look and feel for the Lift Bridge website as well as increased usability. Lift Bridge wanted to modernize their look in a refined way, while capitalizing on the heritage of brewing in Stillwater and retaining a small batch/small town feel.
This is an ongoing collection of branding, promotional and marketing materials for Reflections printing. Each piece portrays their easy going and approachable personality while showing off their printing capabilities.
This poster was an invitation to a "Meet the Judges" event before the local Metropolitan Washington D.C. Advertising Award Show. The idea is: what goes through a judge’s mind as they actually decide if an entry is worthy of an award (in this case, a Lucite lightbulb trophy).
Sappi was introducing a new paper that ink dried on in half the time compared to other papers — and wanted to show printers how this could affect their bottom line. Creating an oversized brochure that used typography, bright colors and a bold, but simple layout, it conveyed this message easily to potential printers.
These AIGA Design Camp materials supported the overall theme of "Process" with the idea of going from point A to point B and showing all the bumps and curves that you encounter along the way. The guide book for the event features a red line that starts on the cover and winds it’s way through every page to the back cover where the book is punched on the spine and bound by actual red thread.
This collage looking recipe book cover design is representative of the mix and match recipes found within – recipes about spicing up, adding to, and otherwise enhancing regular store bought spaghetti sauce.
Blue Q wanted to separate the "Wash Away Your Sins" product line from the main Blue Q website to better serve their church group customers, and essentially steer them away from other Blue Q product lines not sought after by this specific group (i.e. Cat Butts, Guilty Pleasures, etc.)
Reflections Printing wanted a new "on hold" phone message with a monthly promotion that tied in with it to encourage customers to call in or the visit the website more frequently. Introducing Reflector, Champion of Good Printing. A show reminiscent of 1940’s radio serials was born and promoted by monthly postcards featuring the different villains to be featured on that month's show.
After looking at the competition in outdoor boots, it seemed they all had either a landscape shot of the mountains, forest, or a photo of a bear (or all three). Wanting to separate them from the competition, I used icons and silhouettes of the outdoors that all outdoorsmen know: binoculars, duck call, shotgun, compound bow, animal tracks, etc. to create a framework that would hold fun facts/quips about hunting and the outdoors. Also the camouflage pattern was created using various animal silhouettes.
Collateral materials for the Sunrise Community of Bank. What was unique about this client was that their mission statement is to help the surrounding "at-risk" communities through loans and donations of time and resources.
It was awesome to be a part of something that has grown into something ginormous. These are the posters I was invited to do for the first two ArtCranks. Funny thing is that a lot of people said that the “Angry Biker” poster was too negative, so the next year I did the “Bike Lovers” poster. The “Angry Biker” poster almost sold out the first year, while I didn’t sell very many “Bike Lovers” the next year. Go figure.
One of my best friends was getting married and let me design the invite. An awesome project for two awesome people.
The MLBYAC needed a poster to promote a meeting about sexual awareness among the tribal youth. Using their slang and graphics, the tribe wanted a poster that didn’t talk down to them in an authoritative voice, but in an authentic and true voice.
Bellie Studios needed a Christmas card - and wanted to incorporate a temporary tattoo of their logo somehow. The solution: a light-hearted approach using the temporary tattoo as a medicinal “weight-loss” patch that you apply to yourself, after you’ve gorged yourself on holiday goodness.
Being too busy to do a five year poster the previous year, we decided to do one for the six year anniversary of Sussner Design. And yes – that’s Derek’s hand. And yes – it’s photoshopped.