Sketching | Wireframing | Prototyping | Site Flow | Usability Testing
Sketch | Axure
Directed Storytelling | User Interviews
By interviewing 3 subjects, we uncovered some of the potentials of the app, such as:
• Will make reservations if the place is popular/trendy to beat the crowds.
• Prefer making online reservations over phoning it in (due to the wait of being put on hold/rude service), though if you can’t get your time/date that you want, you might be able to get it if you call in.
• Online menu is key for making a decision of where to eat (no menu - no interest in eating there)
• Some people will research the menu before going to get a feel for what meals they serve.
• Location is somewhat important - wouldn’t travel more than a half hour to get to restaurant.
• For older people, they would consider eating out a favorite pastime or as entertainment since they don’t go to concerts, sporting events, etc. like younger people
• Would trust a recommendation for a place to eat especially if they’re out of town.
• Ambiance and having a nice variety of food/meals to choose from is important
• Some custom online reservation utilities can be misleading and confusing - the screens are too complicated or can’t be understood how to use the utility.
Sketching | Wireframing
These discoveries led to sketching out a mobile app, first on paper and then in a low fidelity wireframe in Sketch. After creating these initial layouts, a site flow map was created to map out a user's path.
And then finally this led to high fidelity prototypes.
Finally the prototype was put into a usability test to see if the user could do 3 tasks:
1 Navigate to the map to select a restaurant.
2 Navigate to a restaurant's detail page.
3 Make a reservation.
By testing the app on 4 users, it revealed that the app was fairly easy to use, with a few usability points that will be addressed in future iterations.