Knowing that we were trying to reach players to let them know about these collars, the trade shows that cater to sports equipment buyers are predominately visited by coaches, trainers and school equipment mangers. Though our research and understanding of these trade shows, we found that coaches and trainers are the "gatekeepers" of what equipment that the players will use on the field. In order to gain their trust and influence of the coaches and trainers, we knew we had to create a strategy around building a relationship with them, as well as a movement about player safety. To do so, we created a Touchpoint Map to show how we could potentially Attract, Engage, Educate and Follow Up with coaches and trainers and what touchpoints we would implement to do so.
Using the Touchpoint Map to define the touchpoints and when they would be impliemented, we set out to create Journey Maps of the coaches and trainers journey though a typical trade show experience.
And build a trade show experience where coaches and trainer could try on the collar and see first hand how the collar would work, as well as see an interactive demonstration of how the collar reduces player injuries.
To show the client the entire engagement process, we designed an Implementation Roadmap to show how we will engage prospective clients at every stage of the process.